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adidas and Derrick Rose Launch D Rose Tour in Europe

Tuesday, 07.16.13

Derrick Rose spent July 6-14 traveling through 7 European countries as the first part of adidas’ D Rose tour, the most expansive and large-scale effort to connect Derrick Rose with his fans, to grow the game internationally, and to showcase the latest from adidas Basketball. In Europe, Derrick showcased the “Chi-Town” colorway of his D Rose 3.5 signature shoe on the tour, which features premium performance, bold style and personal details. His European tour gave fans the once-in-a-lifetime opportunity to meet and have unique access to Derrick through a multitude of premium, exclusive events including basketball demonstrations and games, contests, in-store appearances, and through social media. Derrick’s first stop on his European tour was to the adidas World Headquarters in Herzogenaurach, Germany where he was greeted by hundreds of excited employees waiting to welcome the basketball star to the place where his personal logo was initially created. Derrick toured the headquarters, met with executives, and played basketball with employees. Derrick then traveled to Milan, Italy, where he surprised lucky fans at a local court. After Milan, Derrick went to Belgrade, Serbia, where he met fans at an exclusive event and judged a slam dunk contest. Derricks next stop was Zagreb, Croatia, where he held a press conference and met with fans at an adidas store. Next was London, England, where hundreds of fans showed up to Hackney to meet Derrick and win a pair of Derrick Rose 3.5s. Derrick’s last two stops on the European Tour were in Paris, France and Madrid, Spain.

The D Rose tour will continue September 6-14 in Asia, where Derrick will visit Tokyo, Japan, Manila, Philippines, and Beijing, Wuhan, Shenzhen and Hangzhou, China. The tour will culminate with a late September event in Chicago, where Derrick will connect with fans in his hometown before beginning of the NBA season, and his anticipated return to the court.

Visit Schedule page for D Rose Tour dates and view Photos below: